About Us

Citiflora began in 1996 in front of Miriam College in Katipunan Avenue, Quezon City. The flower shop, which was founded by Larry Darroca, was first established under the name Flowers & Vines. A few years later, the owner had to close the shop in order to train abroad as a floral designer, eventually a supervisor, under a European company. Larry trained for several years with the goal to achieve the highest standards in flower arranging. After a couple of years, he came back to the Philippines to work in one of the prestigious companies in Makati City. He pursued his passion and worked once again as a floral designer; and later on, he also became an event and visual stylist for the same company. To finally demonstrate the fruits of his labor and training, he reestablished a flower shop in 2008 in Project 6, Quezon City and named it Citiflora. He shared his talent in flower arranging to young aspiring florists and worked to develop his signature style.

Citiflora is now an established flower shop and has opened up branches in Makati City, Manila City, Quezon City, ParaƱaque City, and Cavite City. The current main store is located at 8893-D Sampaloc Street, San Antonio Village, Makati City. Citiflora now delivers flowers nationwide and also delivers worldwide through international florist associations. We deliver flowers to over a hundred countries across the world. You and Citiflora can reach out to your loved ones as far as Yugoslavia! Consider our team as part of your family. We will assist you to create and choose from a wide variety of the freshest home-grown and imported flowers from Thailand, China, Holland and Columbia.

To provide excellent customer service, Larry and his wife Lena work hands-on with their business. They also monitor the orders to ensure the freshness of the flowers. To keep the floral arrangements always in style, Citiflora is open to having dynamic designs and regularly checks up on the latest trends. Larry and Lena started this business out of their strong belief that giving flowers is a good way in expressing our hearts and sincere emotions toward others. Flowers from Citiflora are expressions of care, concern, sympathy, joy, and love. Because we love what we do, these emotions are surely conveyed to those who receive and see your orders. Our team will always be ready to serve you through good and bad times.


Television Exposure:

  • Citiflora Live at Unang Hirit (GMA 7, 2011)
  • Good Morning Club with Citiflora (TV 5, 2013)
  • Good Morning Club with Citiflora (TV 5, 2013)
  • Good Morning Club with Citiflora (TV 5, 2014)
  • Kabuhayang Swak na Swak with Larry Darroca (ABS-CBN, September 2015)
  • Since I Found You Citiflora Cameo (ABS-CBN, 2018) 
  • Sponsored Miss World International