About Us

Citiflora Flower Shop began in 1996 in front of Miriam College on Katipunan Avenue, Quezon City, originally named Flowers & Vines. Founded by Larry Darroca, the shop closed for a few years while Larry trained abroad in advanced floral design. After returning to the Philippines, Larry worked as a floral designer and event stylist in Makati City before reestablishing his shop as Citiflora in 2008, where he shared his expertise with aspiring florists. Larry is deeply involved in every aspect of the business to ensure top-notch flower service by personally overseeing each order's freshness. At Citiflora, we stay attuned to evolving floral trends, offering dynamic designs that convey a spectrum of emotions—care, concern, sympathy, joy, and love. The dedication to our craft ensures that every arrangement speaks volumes, ready to accompany you through life's highs and lows. Today, Citiflora is a well-established flower shop with branches in Makati City, Quezon City, and Cavite. We offer a wide variety of the freshest flowers, sourced both locally and internationally, and assist you in choosing the perfect arrangement.

Television Exposure:

  • Citiflora Live at Unang Hirit (GMA 7, 2011)

  • Good Morning Club with Citiflora (TV 5, 2013)

  • Good Morning Club with Citiflora (TV 5, 2013)

  • Good Morning Club with Citiflora (TV 5, 2014)

  • Kabuhayang Swak na Swak with Larry Darroca (ABS-CBN, September 2015)

  • Since I Found You Citiflora Cameo (ABS-CBN, 2018) 

  • Sponsored Miss World International